Target Audience

Our target audience is mixed gender, 16-19 year olds who fall into the mainstream hedonists who are C1C2s on the Jicnar scale. At first our characters would be introduced as hedonists who are out for a good time however they will also been seen as fairly intellectual who have aspirations to do well in life and aim to achieve their dream careers.
We have also created a montage to visually demonstrate what target audience we are aiming at and what their interests are so we can relate to them for our opening sequence.